At Victoria’s Secret & Co., a key a part of our mission is to have a good time and assist ladies in all the pieces we do. We at all times try to provide every buyer, whether or not they’re a sports activities fanatic, a nursing mom, a breast most cancers survivor recovering from a mastectomy, or somebody who is just prepared for a brand new bra, a memorable and customized expertise.
Over the previous yr, we’ve seen how breakthroughs in AI and generative AI maintain the potential to reinforce inclusivity and personalization for purchasers all over the place — even these far faraway from our retail places.
That’s why we’re teaming up with Google Cloud to discover AI and generative AI in sensible methods for our prospects worldwide — in ways in which have been traditionally not possible. Via this know-how, we goal to copy the intimate nature of connecting with our associates in bodily shops by an enhanced on-line expertise for Victoria’s Secret and Victoria’s Secret PINK prospects.
Listed here are 5 methods our groups are exploring the usage of AI over our strategic, multi-year partnership to redefine the intimate attire buying expertise and elevate how individuals have interaction with our manufacturers.